Axonista is an interactive video technology company which enables video commerce for media companies, and employs over 35 people. Its customers include QVC, Home Shopping Network and Virgin Media Ireland. Claire was part of the team that set up and managed the Setanta Sports channels. She has also served as a member of the European Innovation Council jury, which awards EU grants to innovative SMEs. She was previously awarded Image Magazine’s Businesswoman of the Year for Digital, Science and Technology.